|
|
Home
>> The School and Its Faculty >>
Dean Wallerstein >> Strategic
Vision

Describing a
strategic vision for an institution as complex and diverse as the Maxwell School
is a significant challenge. Maxwell contains many “moving parts,” and each
department and research center has its own internal dynamic and intellectual
agenda. I have spent the last nine months learning about the School’s needs and
challenges, and that educational process is far from completed. I do believe,
however, that I am now sufficiently knowledgeable to be able to share my initial
impressions and to articulate a preliminary set of goals and objectives, i.e., a
strategic vision, for my tenure as the eighth Maxwell Dean. Of necessity, this
vision will continue to evolve as my knowledge becomes more fine-grained, and it
is conceivable (perhaps even likely) that I may choose subsequently to modify
some goals or to re-prioritize them. I offer a view of my plans and priorities
under six major rubrics: (1) academic departments and initiatives; (2) sponsored
research and programs; (3) fundraising; (4) outreach and policy engagement; (5)
image and public relations; and (6) potential new Maxwell initiatives. Some of
the specific objectives I describe can be accomplished by the Maxwell Dean’s
Office. But the majority of the ideas, of necessity, will require that the
Maxwell community lend its considerable intellectual talents to their successful
pursuit.
Academic
Departments and Initiatives
I have indicated
from the earliest days of my tenure that, as an alumnus of the Maxwell Public
Administration department but also as the holder of Masters and Ph.D. degrees
in political science, I have a strong interest in and responsibility to strive
to improve the quality of all academic departments in the School. At the same
time, I want to acknowledge explicitly that we have in play within the School
three competing spheres of academic interest: undergraduate social science education,
graduate education in the social science disciplines, and the professional graduate
degree programs (and it could be argued that the mid-career programs under Executive
Education represent yet a fourth sphere). Clearly, there are tensions and complexities
associated with the inter-play of these interests, in part stemming from the
fact that there are differences in quality and in the level of available resources.
This is the current reality, but there is no reason that the situation necessarily
needs to remain this way. We canand, I believe, we muststrive to
raise all ships, even if progress is episodic and proceeds at differential
rates among departments.
Undergraduate
Education: Some of our best and brightest students, and most loyal alumni/ae
come from our former undergraduate students. Many of those on our Advisory Board,
as well as a number of University trustees, were Maxwell undergraduate majors.
They remember fondly their former professorsnames like Eggers, Ketcham,
Fisher and Sawyer, to name only a few of those who have captured the imaginations
of many hundreds of young people. Undoubtedly, many of those in our current
faculty ranks have made similar impressions on recent or current undergraduates.
The Maxwell faculty has a longstanding and well deserved reputation for strong
undergraduate education.
I will continue
to emphasize the undergraduate mission. In this connection, Maxwell will be
a full partner in the efforts currently underway university-wide to improve
undergraduate retention. I support the effort to makeand keepSyracuse
University an attractive place for quality undergraduate education. Given that
we are likely to remain a tuition-driven institution for the foreseeable future,
we can not afford to undervalue the importance of this effort.
The inter-disciplinary
MAX courses are now very popular with students. I see these courses as a way
to draw undergraduates closer to the Maxwell School and to give them an enduring
identity with the School. This is an extremely important retention device, because
student identity through innovative, interdisciplinary, gateway
courses is very important to making people feel a greater affinity with the
School and the University. Such cross-disciplinary courses are a growing trend
in undergraduate curricula nation-wide. Accordingly, I will give high priority
to keeping the MAX courses at full enrollment, and I will seek ways to encourage
and incentivize new faculty to develop and offer such courses.
Political Science
is the second most popular undergraduate major in the College of Arts &
Sciences, and other Maxwell departments also attract a substantial number of
undergraduate major commitments. At the same time, however, some Maxwell departments
lag well behind in terms of undergraduate enrollments. I am convinced that if
we can do a better job marketing these disciplines, and the career
tracks they lead to, we will see a significant jump in enrollments (and retention).
Working cooperatively on this matter with the Dean of the College of Arts &
Sciences, I intend to encourage department chairs with low undergraduate enrollments
to lay out a specific plan of action and to set specific performance benchmarks
for increasing the number of majors.
Moreover, I plan
actively to seek ways to encourage undergraduates to develop a deeper loyalty
to the Maxwell School and to take pride in its prestigious national position.
Indeed, it is probably fair to say that manyperhaps mostundergraduate
social science majors do not even realize that their chosen department is located
within the nations #1 ranked school of public affairs. Thus, in addition
to helping to improve the intellectual environment for undergraduates and attracting
more majors, I believe we should do more to encourage undergraduate majors to
feel connected to the School. One way to accomplish this is by implementing
the strengthened departmental honors programs that are on the drawing boards.
While this and other affinity-building efforts will require the
identification of additional resources, such programs will greatly expand the
engagement of the best undergraduates in the intellectual life of the Maxwell
School.
Graduate Education:
There is substantial variation in the qualityand, hence, the national
rankingof the graduate programs in the seven major degree-granting disciplines
represented in the Maxwell School. It is evident that this is a source of considerable
consternation for the affected faculty and for the Universitys leadership.
Clearly, the dual challenge is to continue to improve the current quality and
standing of our highly ranked departments while addressing, within the limits
of our available and projected resources, the shortcomings of those departments
that are not as highly rated. This problem has been well recognized for many
years, and my able predecessor took initial steps to address it. I believe,
however, that a more systematic approach may now be warranted.
Presently, all
of our academic departments offering the doctorate can point to successes in
their programs. Our students have earned dissertation prizes, post-doctoral
awards, and most have obtained good professional placements. Given the size
of our faculty and the mission of the School, I hope to move more of our doctoral
programs into the top echelons of peer institutions nationwide, while continuing
to make steady, incremental improvements in others. We can accomplish this through
continued, strong faculty hiring (which is currently being aided by the funding
crisis in the public universities), more focused curricula, and
greater efforts to recruit the top graduate students.
A few of the Maxwell
academic departments already have begun to think more strategically about the
scope and nature of their graduate degree offerings. I would like to see this
planning process extended, however, to all Maxwell departments. My initial impression
is that we still may be attempting to offer too broad a menu of academic sub-fields
at the Ph.D. level. Because we must constantly struggle to make due with insufficient
resources, there is a serious discussion to be had about whether a narrower
focus would be beneficial with regard to such matters as the quality of the
graduate training, the ability of departments to attract high caliber graduate
students, and the retention of high performing faculty (and the latter is clearly
linked to the former). Unless they have already done so, I will urge that the
disciplinary departments take up these questions as part of their strategic
planning discussion.
While there neither
can nor should be a one size fits all approach, it also would seem
useful as part of such a planning process for each department periodically to
seek an independent, outside assessment of the quality, scope and direction
of its graduate program. This effort also would be compatible with the stated
goal of the Dean of the Graduate School to undertake outside assessments over
the next few years for all of the graduate degree-granting departments at the
University.
More graduate
student support clearly will be necessary to improve the ranking of our graduate
departments. We previously have relied to a great degree on hard money provided
from University resources. But if our goal is to develop graduate programs with
small class sizes and highly individualized faculty attention, we must increase
our efforts to identify externally funded research grants that can help to support
graduate students. I believe that external fundraising and the successful pursuit
of additional research grants will be essential to our efforts to raise the
quality of our graduate degree programs, and I will return to this subject later.
Professional Graduate
Programs: Much of our national and international reputation stems from our consistent
#1 ranking among graduate professional schools of public affairs. The welcome
news that the new U.S. News & World Report poll has awarded us sole possession
of the top position is an enormous boost to our national and international prestige.
The legions of professionals that have been trained in the Maxwell Public Administration
(PA) department over the last 80 years have gone on to become loyal alumni/ae
(i.e., the Maxwell mafia) and have helped to solidify our standing
among the leading graduate schools of public administration and public policy.
The mission of PA department remains critical to Maxwells future success,
and maintaining the superior quality of that program will remain a high priority.
In the next five
years, the International Relations (IR) program must seek to strengthen its
standing in comparison to its peer competitors and strive to attain the visibility
and prestige currently enjoyed by the PA department. Student demand for the
IR program continues to increase, and it has become an increasingly visible
element of the Maxwell Schools professional education programs, both in
the United States and abroad. Yet, unlike Public Administration, it currently
does not have departmental status, and therefore it must rely almost entirely
on courses offered in the disciplinary departments to provide an adequate range
of academic opportunities to suit its very diverse student audience. In an ideal
world, we would transform the IR program into the eighth Maxwell disciplinary
departmentand this may be the right solution in the long run. But, for
the short-to-medium term future, we must take account of the large (and likely,
prohibitive) budgetary commitment that this would require in terms of new faculty
lines, and so on. I have established an IR taskforce, which is chaired by Senior
Associate Dean Michael Wasylenko, and have asked the group to examine how to
advance the mission of the program in the coming years. Closer integration of
the program with the disciplinary departments, faculty hires made explicitly
to support IR students, and greater use of combined M.A. degrees in key departments
are likely to be necessary if we are to enhance the Programs standing
and to enrich the experience of its graduate students.
New Academic Initiative:
As I joined the Maxwell School, I perceived a fairly urgent need to enhance
and deepen our faculty capability in the national and
international
security policy area. This has been something of a hit or miss proposition
for Maxwell over the past few decades (depending in large measure on the level
of faculty interest), and national security generally has not been one of the
major strengths of the School. Yet, given our success in winning and retaining
the DoD National Security Studies program, the known strengths of our most significant
institutional competitors, and the apparent new student demand created, in part,
by the post-9/11 concerns about homeland security and the war in Iraq, it is
now more important than ever that we have credible and substantial, internal
expertise academic capability in this essential policy area.
By strengthening
substantially our faculty expertise, we will able to provide a broader array of
course offerings, which will respond to the demand articulated by many graduate
students in political science, public administration and international
relations, as well as many outside of the Maxwell School. Moreover, I intend
that we put in place, before the end of the 2004-05 academic year, a new
academic concentration in national/international security policy with a
Certificate of Advanced Study in this area. Finally, we will continue to pursue
funding for and to develop research, policy conferences and additional training
opportunities in the field of national/international security.
Sponsored Research
Activities
The Maxwell School
has the great good fortune to have a highly capable and intellectually active
faculty who are pursuing important research agendas on both domestic and international
issues. Indeed, my initial impression as I begin my tenure as dean is that the
volume of externally supported research underway in the School is substantially
below what one would expect in faculty of such quality. This represents an important
missed opportunity not only to advance the academic reputation and national/international
image of the School, but also to generate additional resources that can help
provide badly needed summer support for graduate students and flexible funds
that can be used to generate still other projects in the future. An examination
of the data regarding sponsored research (by which I mean externally supported
research from both public and private sources) over the past five years indicates
a fairly alarming decline, from a high of $7.2 million in FY 1999 to $5.3 million
in FY 2003. While there are some extenuating, explanatory factors, and while
the situation varies from one research center to another, the fact of the matter
is that we, as a School, can and should be doing much better than we are. Indeed,
I believe that our current level of external support should be closer to $10
million, and probably a good deal higher.
It will be my
goal, therefore, to double the current volume of sponsored research within the
next three years and to strive towards tripling the Schools external support
within five to six years. I truly believe that these goals are both reasonable
and attainable and that the former, in particular, can be readily achieved with
only modest additional faculty effort. To promote the chances of accomplishing
these goals, I have appointed Professor Timothy Smeeding to the newly created
role of Associate Dean for Sponsored Research (ADSR). I have asked Professor
Smeeding to offer the benefit of his considerable experience with successful
grant seeking to help faculty colleagues who wish to become more entrepreneurial
and/or to seek larger amounts of outside support. In addition, we have established
a new position within the Deans Office for a professional grant researcher/writer.
This individual will be available to any Maxwell faculty member who would like
assistance in identifying the most potentially applicable sources of external
support from both private and public sources and/or in preparing a proposal
that is organized and written in a style that maximizes the likelihood of success.
Clearly, we
should not pursue a goal of expanding external research support simply for its
own sake (even though the additional funds can have a most salutary effect
regarding other needs within the School). But, for this effort to succeed, each
of the major research elements within the School must have systematically
thought through its research agendas and developed a strategic plan. This is
not, at present, universally the case. Thus, I intend to work with the directors
of the School’s institutes, centers and programs that have not already done so
to develop strategic plans and specific programs of action. There is in my
judgment, and in the view of many with whom I have consulted in the last nine
months, substantial room to expand and, at the same time, bring greater focus to
the activities of a number of the existing Maxwell research elements.
Fundraising
Beyond increasing
sponsored research, it is clear that one of Maxwells (and, therefore,
one of my) greatest challenges is to increase substantially the size of the
Schools endowment and available programmatic resources. Despite the great
success of the previous campaign, which resulted in the construction of the
magnificent Eggers Hall, the Maxwell endowment currently is in the vicinity
of $43 millionthis as compared to the endowments of two of its leading
competitors, the Kennedy School of Harvard University and the Woodrow Wilson
School of Princeton University, which each have endowments in the vicinity of
$600 million. Considering these comparisons, it is, as I have said repeatedly
since my arrival, nothing short of remarkable that Maxwell is ranked as the
#1 graduate school of public affairs in the nation! Indeed, given the fundraising
capabilities of these competitors, we will need to work extremely hard simply
in order to maintain the current endowment differential.
Despite the daunting
nature of this task, I am very upbeat about our prospects. For one thing, we
have a capable and experienced development team in Associate Dean for Development
Gary Livent and his colleague, Linda Birnbaum. We have already been hard at
work on plans for how we are going to achieve the highly ambitious goals that
are being established for the Maxwell School in the Universitys upcoming
fundraising campaign. A second positive factor is the important leg up
that we will achieve if the Moynihan Institute of Global Affairs receives the
remaining half of the promised $10 million endowment from the U.S. Congress.
At the same time, we will be striving during the upcoming campaign have plans
to seek private funding to support the creation additional endowed chairs and
named professorships in a number of Maxwell departments.
To state it plainly,
if Maxwell is to remain fully competitive and highly selective for graduate
education, it must retain the services of its best faculty. Yet, these are the
very individuals who are frequently the targets of attractive job offers from
other universities; and some of these offers are sufficiently robust that Maxwell
has difficulty making a successful counter-offer, even with the support of the
Vice Chancellors office. Clearly, we must identify additional resources
to support the creation of named professorshipsand, ideally, additional
endowed chairsfor our most prestigious and accomplished faculty. We also
need an internal fund, which can augment resources made available by the Vice
Chancellor through the Strategic Faculty Development Fund, that the School can
use each year to increase the salaries of key individuals before they become
targets for cherry picking by other universities. I intend to make
these objectives a priority in the upcoming campaign.
A second major
priority necessarily must be to address the Schools looming space problem.
It seems difficult to believe that, barely a decade after its completion, Eggers
Hall is already full to capacity. Yet, the reality is that Senior Associate
Dean Wasylenko was forced last summer to begin dividing up small conference
rooms in Eggers to provide additional space for faculty offices. It is, of course,
an indicator of the success of our programs that the size of the faculty and
staff continues to grow. But the space problemin particular, the lack
of an adequate number of large teaching spaces and an insufficient number of
offices for new facultyis beginning to become a serious limiting factor,
especially with regard to further expansion of our Executive Education program.
This, in turn, constrains our ability to further expand the internationalization
of the School (i.e., by limiting the number and frequency of outside groups
that we can bring to campus), which also places limits on the volume of resources
that Executive Education can generate for the School.
Thus, one of the
major goals of the upcoming Maxwell capital campaign must be to identify one
or more donors who would be interested in underwriting a significant fraction
of the cost of a third building, known for now as Maxwell III. The
construction of such a facility is already in the Universitys long term
plans, and there is a potential site under consideration just below (i.e., north)
of Maxwell Hall. My objective is to be sufficiently far advanced in our fundraising
by the end of Academic Year 2005-06 that we can initiate actual design work
on the space.
A third major
(and no less important) basket of fundraising objectives will focus on expanding
the level of resources available to support faculty and graduate students. I
am extremely mindful that part of building and maintaining an environment that
is conducive to faculty development and retention, and that will continue to
attract the best graduate students, is having resources available for (a) faculty
summer support (especially for junior faculty), (b) faculty research (especially
for the purposes of retention), (c) graduate student summer support, and especially
(d) additional graduate fellowship support. I also would like to establish one
or more chairs for pre-tenure faculty, i.e., appointments of limited
duration that will reduce or eliminate teaching responsibilities for those trying
to complete significant scholarly work prior to their tenure review.
Outreach and Policy
Engagement
During the Maxwell
Dean search, it was clear that one of the challenges facing the next dean would
be to increase the presence and impact of the Maxwell School on the national
and international scene. I will address the question of what can be done to
improve the Schools image in the next section, but clearly a major challenge
is to overcome the geographic challenge that Maxwell faces. I believe
that this can be accomplished through various strategies designed to increase
Maxwells policy engagement and outreach, and therefore its public visibility.
I have chosen initially to focus on four approaches, and I intend to explore
the viability of at least two others.
1. Continue to
internationalize the Maxwell School I am committed to continuing
the policy to promote the international engagement of the Maxwell School and
its programs and the international character of its student body. The decision
initiated by my predecessor to move in this direction was extremely important
in my view, and it already has paid dividends in terms of the mix of graduate
students and the types of courses offered, among other benefits. The endowment
of the (re-named) Moynihan Institute of Global Affairs will further promote
attention to international issues and the development of new projects and programs.
The challenge now is to become more strategic in our approach. For example,
even with the Moynihan endowment, we surely can notnor should we tryto
address more than a very few major regions of the world. Thus, there are difficult
decisions that need to be made regarding priorities and funding. We also need
to identify the international institutionsand countrieswith which
we wish to establish or deepen long-term ties, including student and faculty
exchanges. And finally, on the subject of graduate students, we need to review
our policies and promotional practices for attracting foreign students to enroll
in the Maxwell School. There is reason to believe that a carefully targeted
international marketing effort might yield beneficial results in this regard.
2. Develop a Maxwell
presence in New York and Washington Syracuse University is
fortunate to maintain facilities in both New York and Washington, and these
provide natural venues for developing a permanent Maxwell presence. Clearly,
both cities are important because of the public policy decisions that are taken
in them and because they are the primary sources of future support for the School.
The challenge is to find or create a niche for the School that is not redundant
with the activities of other universities, think tanks, etc. that are located
in both places. In this regard, we are exploring the feasibility of establishing
a Maxwell Forum in one or both cities that would identify highly
salient, newsworthy issues and would convene high level panels or an individual
big name speaker to address them. The audience would initially be
Maxwell and Syracuse alumni/ae, plus invited guests, but the intention would
be to make each session so timely, interesting and provocative that they
eventually might become “must not miss” events that might even warrant media
coverage. We hope to organize the first Maxwell Forum in New York by the fall of
2004. 3.
Expand strategically the Maxwell Executive Education Program – One of the
most important ways that the Maxwell School engages with government
organizations and higher education institutions around the world is through its
Executive Education program. In large measure as a result of Bill Sullivan’s
entrepreneurial and energetic leadership as director, the Program has grown
substantially in the last decade. It is already a very important income
generator for the School, and it has the potential to do much more. But, as with
our need to think strategically and make difficult trade-offs with regard to our
graduate academic programs, we must do the same in the area of executive
education. As noted earlier, this is necessary, in part, due to the physical
space limitations that constrain the number of mid-career training activities
that can be accommodated at any given time. It is also important in order to
focus on strengthening the linkages between Executive Education and the research
centers and academic programs, which would have the added advantage of providing
opportunities for intellectual synergies and sharing of resources.
There are many
attractive options and opportunities available to pursue under the Executive
Education program. We currently have important international relationships in
China, India, and Thailand, among other places, many of which could be expanded,
either by bringing more mid-career students to the SU campus and/or by sending
Maxwell faculty to teach for limited periods of time at the cooperating institution.
This suggests a need for a well conceived strategic plan that will lead to a
determination of which regions and specific countries to focus on. At the same
time, on the domestic side, Executive Education operates the highly successful
MA-PA mid-career program, which includes the degree program for the Army Comptroller
Generals office (and also includes foreign students as well). In addition,
Executive Education is the institutional home for the prestigious National Security
Studies program, which the Maxwell School and the School of Advanced International
Studies (SAIS) of Johns Hopkins University jointly manage for the Department
of Defense. At this writing, there is an additional exploratory effort underway,
jointly with the Center for Strategic and International Studies (CSIS) in Washington,
regarding the possibility of initiating a similar program for the Department
of Homeland Security.
All of this is
indicative of the enormous potential and dynamism of the Maxwell Executive Education
program. While tough choices need to be made, I am committed to expanding these
programs in a carefully targeted way. Indeed, there may well be other types
of programs and new target audiences that we potentially may wish to reach out
toe.g., the growing number of active, intellectually engaged retirees
interested in life-long learning opportunities (which only will grow in the
coming years as the Baby Boom generation reaches retirement age).
Physical space
constraints remain a serious problem. In the short term, we will need to seek
innovative, interim solutions for accommodating further growth of our Executive
Education program, perhaps involving the temporary use of off-campus facilities.
In the longer term, this is another powerful motivation for the construction
of a new building, i.e., Maxwell III.
4. Engage Maxwell
faculty and students in addressing the problems of the Central New York region
Although various Maxwell faculty members have made efforts over the years
to become involved in problems of the Central New York (CNY) region (either
directly or through their students), and the Environmental Finance Center continues
to have great success working throughout the region, the increasingly severe
economic problems of the CNY region present both a challenge and an opportunity.
There is little question that, given the challenges they deal with every day,
the governments of the City of Syracuse and Onondaga County offer a valuable,
real life laboratory for Maxwells MPA students, as well as
students from such other disciplines as geography, anthropology and sociology.
But the city and county are also the place where most of us live, and where
faculty and staff will spend a significant portion of their adult lives. I believe
that we have both a moral and social obligation to give something back
and that the Maxwell School has substantial intellectual resources that can
be brought to bear.
Recently, a group
of Maxwell alumni from the CNY region, many of whom are well connected to the
governments and political and social organizations in the region, have expressed
interest in this idea. There also has been a separate approach from the Onondaga
County Executive. I think that there is a real opportunity, therefore, for Maxwell
faculty and students to engage productively in helping to develop solutions
to the difficult economic and governance issues that municipalities and other
government entities in the CNY region are struggling with. I would like to make
this a continuing area of engagement during my tenure as dean.
5. Ideas requiring
additional exploration As Ive gone about exploring ideas, at least
two additional thoughts have occurred (or have been reinforced by conversations
with others) regarding other initiatives that the Maxwell School could take
to expand its outreach and policy engagement. One idea might be to establish
an annual, juried, Maxwell Prize for Excellence in Public Governance or
Leadership. Endowment funds would have to be sought to underwrite such
an award. But it would enable the School to focus attention on examples of success,
creativity and cost-effective management in government at all levelslocal,
county, state or national. It would be one way for Maxwell to follow on the
work of the Volcker Commission. A second idea might be to establish, perhaps
in conjunction with a major opinion research organization and/or foundation,
a Maxwell Public Opinion Poll. This poll might focus on
such issues as: public attitudes towards government, its ability to address in a
significant way the primary issues of concern on the public agenda, and its
ability to manage—and, where necessary, contain—growth in public spending. But
given the Maxwell School’s reputation as the nation’s leading school of public
affairs, and especially given the substantial expertise of our faculty in public
finance and budgeting, there is a strong prospect that we could achieve
significant impact and national attention if we were to decide to pursue either
idea. Before deciding to do so, however, we would need to undertake a
substantial amount of “due diligence” and to identify sources of external
support for one or both endeavors.
Sharpening
Maxwell’s Public Image
As noted in the
Dean Search, one of the major challenges facing the next Maxwell Dean was (and
is) to strive to overcome the geographical disadvantages of Maxwells
upstate New York location that cause the School to be one of the best
kept secrets in terms of the national print and electronic media and other
opinion-making venues. I have learned subsequently that this matter also has
been a matter of concern to the Maxwell Advisory Board, which had worked during
John Palmers tenure to help develop measures to address the problem. The
good news is that progress has been made in terms of clarifying the Maxwell
brand (e.g., its logo and name) and promoting Maxwell faculty and programs
to the media. Jill Leonhardt, the Director of Communications and Media Relations,
deserves great credit for these efforts. Yet, despite the progress that has
been achieved, there still is much more to be done for Maxwell to attain the
visibility and attention that it deserves, based on the quality of our faculty
and our national standing. Improving our visibility is essential if we are to
succeed in achieving our other goals (including fundraising). I would like us
to become known as one of the go to places when there is breaking
news or when an issue raises to the forefront of the national debate.
Accordingly, I
will place high priority on developing a more comprehensive and aggressive strategy
for reaching out to the print and electronic media. Discussions on how to accomplish
this objective already have been initiated with key members of the Maxwell Advisory
Board, and with other friends of the School who work in the journalism or public
relations professions. I have explored with them the possibility of establishing
a Media Advisory Group, who would advise Jill Leonhardt and me on specific,
additional steps that can be taken to (a) convey the work of the School and
the expertise of the faculty more widely and effectively, (b) establish and
cultivate substantive relationships with reporters and editorial boards, and
(c) encourage interested faculty to make themselves available to the print
and electronic media to comment on breaking news developments. In this latter
regard, we will seek to take better advantage of the studio facilities in the
Newhouse School to build relationships with the cable news networks and other
major media outlets. We also will offer media training to faculty who are interested
in engaging with the print and electronic media. (These efforts will be further
strengthened with the arrival in August of Professor of Practice (and retired
General) Montgomery Meigs, the new holder of the Bantle Chair, who is under
contract to NBC News as a military commentator. )
A second major
element of our efforts to sharpen Maxwells public image must involve the
pursuit of a broader and better organized outreach effort to Maxwell alumni,
both undergraduate and graduate, and to other long-standing friends of the School.
Some initial efforts along these lines have already been initiated by Jennifer
Potter Hayes, the Director of the Career and Alumni Services. For example, her
office recently organized a first-ever Maxwell School alumni reunion on the
West coast in San Francisco, California, which included a number of panel discussions
and a opening address by NASA Administrator (and Maxwell MPA and former faculty
member) Sean OKeefe. The San Francisco reunion was successful in attracting
our loyal MPA alumni, who represent one of the most important sub-sets of the
alumni body. But, to reach graduate alumni of other Maxwell departments and
programs, as well as those who majored in one of the social sciences during
their undergraduate years, will require a significant amount of additional work,
involving database research and public outreach. Many of these former students
may have had little or no contact with Maxwell (and, in many cases, with Syracuse
University) in many, many years. Our objective here will be to create additional
regional alumni groups (clubs) around the U.S. and abroad and to establish regular
communication with these individuals through the alumni magazine, Maxwell Perspective,
and other means. Jennifer Potter Hayes and I have begun to discuss how we might
pursue a broadened agenda of alumni outreach, and she will be working to develop
a plan.
New Substantive
Initiatives for the Maxwell School
I noted at the
outset of this paper that the challenge of laying out a strategic vision for
the Maxwell School is that it encompasses so many moving parts. Understanding
the full breadth and scope of the research initiatives and other activities
underway at the School has been one of the biggest challengesand most
impressive surprisessince my arrival as the new dean (and Im still
learning!). I am also sobered by the significant resource limitations that we
face. But, as one of the foremost schools of public affairs in the nationand,
indeed, the worldwe cannot and must not rest on our laurels, or become
dispirited by our resource constraints. This is one of the principal reasons
that I intend to place heavy emphasis on encouraging greater entrepreneurial
behavior on the part of the Maxwell faculty in the pursuit of externally supported
research.
But this begs
the question regarding what should be the focus of our expanded external grant
seeking? That is, should we go deeper along the lines of our existing
research agenda and pedagogical approaches, or should we seek entirely new areas
to explore and themes to emphasize with our students? I am attracted to the
idea of having the School explore at least a few new (or significantly revised)
areas of work. I have been listening hard for suggestions and thinking about
various possibilities since well before my actual arrival in Syracuse. Accordingly,
I put forward below four ideas for further discussion, some of which would be
entirely new and others of which would involve a return to earlier priorities
of the School or the redirection and/or expansion of current activities. It
should be noted that each idea can benefit from the many talents and multi-disciplinary
perspectives represented in the Maxwell School.
1. A renewed emphasis
on citizenship The Schools founder, George Holmes Maxwell,
chose explicitly to name the institution the Maxwell School of Citizenship and
Public Affairs (emphasis added). Yet, today, it can be argued that we address
the issue of citizenship only indirectly through the content of
courses at the undergraduate and graduate level, and then only in passing. The
new SU Academic Plan did create a SPIRE on Transnational Citizenship,
which is led by Professor Peg Hermann, the director of the Moynihan Institute
of Global Affairs, and this represents an important new dimension. Indeed, with
both legal and illegal immigration pressures reaching record levels, the entire
notion of state-based loyalty and participation may be increasingly open to
question. At the same time, voter turnout in the U.S. has been dropping with
each successive presidential election, and many opinion polls show growing voter
apathy and disinterestedness, especially among those of college age and immediately
beyond. Thus, there are powerful reasons to think that a renewed and broadened
emphasis on the basic notion of and responsibilities associated with citizenship
in the new century, focused on both the undergraduate and graduate curricula
and the Maxwell research agenda, could be both timely and important. Indeed,
it could make the Maxwell School and Syracuse University once again the national
leader in addressing these issues. There is also reason to believe that a number
of private foundations and/or private donors might be very interested in helping
to underwrite the costs.
2. A new initiative
on public leadership There has been much attention in the
media during the past few years to a second problem that is related in many
ways to citizenship and civic participation: the dearth of quality leadership
talent in public governance. There are probably many reasons why the best
and brightest apparently are choosing not to pursue careers, either elected
or appointed, in the public sector. These range from the significant disparities
in pay, to the requirements for public financial disclosure, to the opprobrium
often heaped on public officials striving to cope with entrenched social problems,
often with shrinking budgetary resources. In addition, as pointed out by the
2003 report of the Volcker Commission, thousands of highly experienced, senior
managers are expected to retire from the federal civil service in the coming
years. The Commission goes on to predict a slow motion crisis in
the staffing of the federal government, due to the difficulty of finding people
of equal quality and experience to replace these retirees. At the same time,
the length of service of Members of Congress has been dropping steadily. But
even more fundamentally, there is anecdotal evidence to suggest that the most
capable individuals may simply be making other career choices. Maxwell faculty
are already addressing many sub-elements of public leadership in their research,
and the subject is surely at the core of Maxwells historical mission.
Thus, an expanded and more highly focused effort would not be difficult to initiate.
3. A new initiative
on mitigating the fiscal crisis in state and local government If any
graduate school in the nation has come to be associated over the years with
public finance and finding solutions to pressing problems of the public sector,
it is the Maxwell School. Since the collapse of the dot.com economy
and irrational exuberance of the 1990s, with the resulting loss
of billions of dollars in tax revenues, governments at all levels have been
in crisis, struggling to balance their budgets. As we know, the issue caused
the first successful impeachment last year of a sitting Governor of the State
of California. Maxwell potentially could bring to bear its faculty expertise
in public finance, public management, and applied economics to address these
problems as a major focused of scholarly research. We could consider establishing
a Center on Public Finance, which might provide advisory services to government
bodies looking to address either macro or micro fiscal problems. It seems highly
likely that external funding could be identified to help launch such an initiative
with continuing support derived from the local, county, and state governments
with whom the Center would work.
4. An initiative
entirely new to the Maxwell academic community It is intellectually appealing
to explore an area of research and teaching that would be completely new to
the Maxwell School. At the same time, it is sobering to consider the difficulties
inherent in doing so, especially given that a major new undertaking might well
require new faculty lines and substantial external resources. One strategy that
would help to keep manageable both costs and new staffing requirements would
be to identify areas of common interest with other academic units of Syracuse
University, or perhaps with similar units at other universities or think tanks.
For example, there would appear to be potentially fruitful common ground between
the Maxwell and Newhouse Schools, the two strongest and highly ranked academic
units of SU, focusing on communications and public policy and/or
communications and politics. There may be similar opportunities
for additional shared initiatives between Maxwell and the School of Information
Science and Technology, the School of Engineering and Computer Science, or the
Law School, and there are a number of ideas currently under discussion. At the
same time, we also are exploring new collaborative opportunities with organizations
outside of the University, including the Center for Strategic and International
Studies in Washington.
But the prospect
of doing something significant and new entirely within Maxwell also holds great
appeal. I intend to be active and vigilant in search of such opportunities,
and I will encourage faculty to explore new ideas, particularly those that would
be truly inter-disciplinary in nature. I hope that, as part of the upcoming
fundraising campaign, we might be able to establish a modest, internal fund
that would be available to provide seed funding for such faculty exploration.
Conclusion
I have been privileged
to assume leadership of a School that is in a solid economic condition and blessed
with an outstanding faculty and high national and international prestige. Yet,
the Maxwell School, in comparison to its much better endowed competitors, has
always had to try harder in order to achieve its goals and objectives.
Undoubtedly, this will continue to be the case during my tenure as Dean. But
as I have tried to suggest in this paper, our primary challenge is to think
more strategically in deciding which of the many programmatic alternatives available
to us should be pursued. I am convinced that our unique physical and organizational
structure, with all of the disciplinary departments, professional programs and
research centers co-located in Maxwell and Eggers Halls, affords us an extraordinary
advantage in pursuing inter-disciplinary research and teaching. Given the increasingly
complex nature of the problems facing our nation and the world today, this is
a strength that we have only begun to exploit. It is my intention that, in the
years ahead, we will strive to make our unique structure and inter-disciplinary
capabilities one of our strongest external selling points in recruiting new
faculty and students and in obtaining external research support. It is, after
all, the characteristic that truly sets us apart not only from all other schools
of public affairs, but also from other schools of social science.
The ideas presented
in this paper, taken in sum, describe a School with a future full of challenges
and enormous opportunity. We have the capability of moving to a new level of
accomplishment and national prominence if we are willing to think and act boldly.
If we do so, I envision a Maxwell School 5-7 years from now in which all of
our academic departments have improved their position in the national rankings;
a School that is able to employand retainthe most capable and productive
faculty; a School that is able to recruit the best and brightest graduate students
and to challenge and retain growing numbers of undergraduates; a School with
a growing volume of externally sponsored research and a larger permanent endowment;
a School that is not only a place where distinguished faculty produce important
new scholarly work but where they also address the important national and international
policy issues of our time; and a School that is engaged with and open to differing
ideological viewpoints and cultural perspectives of people from around the world
and across our own nation.
It is an extraordinary
time to be a part of the Maxwell School, whether as a faculty member, staff
or student. I am honored to have the responsibility for leading the institution
into and beyond its 80th year. Together, we are going to accomplish great things!
This page current as of: April 29, 2004 |