Martha Ketcham gives the first Executive Exchange presentation of the semester

Thank you to Martha Haddad Ketcham for the first Executive Exchange presentation of the semester!

She gave us great perspective and information in regards to "Relating to the Media: A Look Through the Television Lens" for people wishing to get their messages out to the public through the media. It is extremely important to plan in advance, ask questions such as how long will the spot be, will it be live, when will the information be broadcast and don’t forget to give your website and have your website updated before the information airs!