BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.1//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:The Moynihan Institute’s Study of Global Politics series presen ts Cesi Cruz from the University of Michigan.Paper Abstract: Across the wo rld\, politicians have been winning elections using new forms of campaigni ng to reach citizens directly\, often using emotional rather than policy a ppeals. Do these forms of campaigning work for programmatic politicians as well? We partner with a mainstream opposition political party to implemen t a field experiment during the 2019 Philippine Senatorial election to tes t the effectiveness of: (i) direct in-person appeals providing policy info rmation\; (ii) the addition of an activity designed to engender positive e motion. We show that direct engagement providing policy information increa ses vote share for the party\, even in a clientelistic context. Additional ly\, while the emotional activity increases engagement with the campaign i n the short term\, the information-only treatment was more effective.Last\ , we present evidence that the treatments operated through learning and pe rsuasion channels: treated voters were more likely to know the party\, mor e certain about their knowledge\, and gave higher ratings to the party’s q uality and proposed policies.Paper Authors: \;Cesi Cruz (University of Michigan)Julien Labonne (University of Oxford)Francesco Trebbi (Universit y of California Berkeley) DTEND:20251024T173000Z DTSTAMP:20260309T091357Z DTSTART:20251024T160000Z LOCATION: SEQUENCE:0 SUMMARY:Campaigning to a Polarized Electorate: Emotions and Information in Real Election Campaigns UID:RFCALITEM639086300378322535 X-ALT-DESC;FMTTYPE=text/html:
The Moynihan Institute’s Study of Global Politics series presents Cesi Cruz from the University of Michigan.
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Paper Abstract: Across the world\, politicians have been winning elections using new forms of campaigning to reach citizens directl y\, often using emotional rather than policy appeals. Do these forms of ca mpaigning work for programmatic politicians as well?

We partner wit h a mainstream opposition political party to implement a field experiment during the 2019 Philippine Senatorial election to test the effectiveness o f: (i) direct in-person appeals providing policy information\; (ii) the ad dition of an activity designed to engender positive emotion. We show that direct engagement providing policy information increases vote share for th e party\, even in a clientelistic context. Additionally\, while the emotio nal activity increases engagement with the campaign in the short term\, th e information-only treatment was more effective.

Last\, we present e vidence that the treatments operated through learning and persuasion chann els: treated voters were more likely to know the party\, more certain abou t their knowledge\, and gave higher ratings to the party’s quality and pro posed policies.

Paper Authors: \;
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