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DESCRIPTION:Moynihan South Asia Center\,&nbsp\;Haripriya Narasimhan\, Depar
 tment\nof Liberal Arts\, IIT\nHyderabadMapping\nthe Audience: The\nPuzzle\
 nthat is Hindi Television Soap OperaTelevision soap operas\, called\nseria
 ls in India\, are both\nenormously popular\,\nwith a viewing audience in t
 he millions\, and simultaneously derided for their\n‘backward’ content and
  emphasis on melodrama. Looking at the world of Hindi\ntelevision serials\
 , this paper aims to highlight what an ethnographic approach\nto a rich 'f
 ield site' \, the small screen\, can tell us about why an audience in\na g
 lobalizing nation is hooked to dramas about family conflicts. Comments on 
 TV\nsoaps expose a strong urban critique of small town India\, and its sup
 posed\npreference for 'kitchen politics'.For\ninformation on accessibility
 \, or to request accommodation\, please contact Marc\nAlbert 315-443-9248S
 ponsored by the South Asia Center at the Moynihan Institute of Global Affa
 irs 
DTEND:20171205T183000Z
DTSTAMP:20260512T030258Z
DTSTART:20171205T173000Z
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SEQUENCE:0
SUMMARY:Haripriya Narasimhan - Mapping the Audience: The Puzzle that is Hin
 di Television Soap Opera - SAC
UID:RFCALITEM639141373782307351
X-ALT-DESC;FMTTYPE=text/html:<p>Moynihan South Asia Center\,&nbsp\;</p><p><
 strong>Haripriya Narasimhan\,</strong> <em>Department\nof Liberal Arts\, I
 IT\nHyderabad</em></p><p><strong>Mapping\nthe Audience: The\nPuzzle\nthat 
 is Hindi Television Soap Opera</strong></p><p>Television soap operas\, cal
 led\nserials in India\, are both\nenormously popular\,\nwith a viewing aud
 ience in the millions\, and simultaneously derided for their\n‘backward’ c
 ontent and emphasis on melodrama. Looking at the world of Hindi\ntelevisio
 n serials\, this paper aims to highlight what an ethnographic approach\nto
  a rich 'field site' \, the small screen\, can tell us about why an audien
 ce in\na globalizing nation is hooked to dramas about family conflicts. Co
 mments on TV\nsoaps expose a strong urban critique of small town India\, a
 nd its supposed\npreference for 'kitchen politics'.</p><p>For\ninformation
  on accessibility\, or to request accommodation\, please contact Marc\nAlb
 ert 315-443-9248</p><p><em><strong>Sponsored by the South Asia Center at t
 he Moynihan Institute of Global Affairs</strong></em> </p>
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