BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.1//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Moynihan Institute of Global Affairs\, Trade\, Development and Political Economy \;present:Nathan Canen\, \;Assistant Professor o f Economics\, University of HoustonHow Campaign Ads \;Stimulate Politi cal Interest \;Coauthored with Gregory J. MartinThe authors empiricall y investigate two key dynamic features of advertising competition in elect ions\, using a new dataset of very high-frequency\, household-level televi sion viewing matched to campaign advertising exposures. First\, they demon strate that exposure to campaign advertising stimulates increased consumpt ion of news programming: the average effect is a 4 minute increase in news viewing time over the next 24 hours. Second\, viewers’ attention to polit ical advertising declines over the campaign. These dynamic forces countera ct the short shelf life of advertising’s direct persuasive effects\, and r ationalize the observation that the large majority of candidate-sponsored television advertising occurs more than two weeks prior to election day.Na than Canen is an Assistant Professor of Economics at the University of Hou ston. \; His main research interests are in Political Economy\, Networ ks and Applied Econometrics. His current research agenda focuses on the or ganization of political institutions\, such as political parties and Congr ess\, as well as the networks therein. He holds a Ph.D in Economics from t he University of British Columbia. For more information or to request acce ssibility arrangements\, please contact D. Mitra\, dmitra@syr.edu \; DTEND:20191028T210000Z DTSTAMP:20260312T162854Z DTSTART:20191028T200000Z LOCATION: SEQUENCE:0 SUMMARY:How Campaign Ads Stimulate Political Interest - TDPE UID:RFCALITEM639089153343607736 X-ALT-DESC;FMTTYPE=text/html:

Moynihan Institute of Global Affairs\, Trad e\, Development and Political Economy \;

present:

Nathan C anen\, \;Assistant Professor of Economics\, University of Houston

< p>How Campaign Ads \;Stimulate Political Interest \;

Coauthored with Gregory J. Martin
The authors empirically investigate t wo key dynamic features of advertising competition in elections\, using a new dataset of very high-frequency\, household-level television viewing ma tched to campaign advertising exposures. First\, they demonstrate that exp osure to campaign advertising stimulates increased consumption of news pro gramming: the average effect is a 4 minute increase in news viewing time o ver the next 24 hours. Second\, viewers’ attention to political advertisin g declines over the campaign. These dynamic forces counteract the short sh elf life of advertising’s direct persuasive effects\, and rationalize the observation that the large majority of candidate-sponsored television adve rtising occurs more than two weeks prior to election day.
Nathan Canen is an Assistant Professor of Economics at the University of Houston . \; His main research interests are in Political Economy\, Networks a nd Applied Econometrics. His current research agenda focuses on the organi zation of political institutions\, such as political parties and Congress\ , as well as the networks therein. He holds a Ph.D in Economics from the U niversity of British Columbia.

For more information or to reque st accessibility arrangements\, please contact D. Mitra\, dmitra@syr.edu&n bsp\;

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