Maxwell X Lab Approach
Randomized Controlled Trials (RCTs)
When some people are randomly assigned to get business-as-usual and others to get a new intervention, we can attribute any differences in outcomes to what we did, and not some unknown factor or chance.
As humans, we fail to show up and follow through on many of our best laid plans because seemingly irrelevant factors can bias our behavior. Fortunately, we can improve outcomes by accounting for when these biases could occur and designing around them.