Early Childhood Alliance
We partnered to evaluate an intervention to increase reading time with children.
The Maxwell X Lab partnered with the Early Childhood Alliance to evaluate whether a targeted literacy
campaign could increase parent/guardian awareness of the importance of reading and communicating
with young children. In-home visitors in four organizations – Catholic Charities, Healthy Families,
PEACE, and Salvation Army – were randomly assigned to deliver educational items(e.g., toy, book,
tips) and reinforce key concepts around early childhood development during their regular visits.
Outcomes were tracked via three parent surveys (a pre-survey, at one-month, and at three-months). Compared to baseline, treatment households increased
weekly adult-child reading by 41 percent more than control households did.