Glimmerglass Festival

We partnered to evaluate whether a podcast impacted listener willingness to improve diversity in the arts.

Read our report

Breaking Glass is a five-episode podcast that centered on how opera can connect to contemporary issues and diverse audiences, and what implications that has for equity and inclusion in performing arts. Our experiment tested how listening to Breaking Glass changes preferences on opera, performing arts, and supporting diversity by randomizing online participants to listen to a Breaking Glass or alternative podcast.

Our experiment found that Breaking Glass increases interest in opera (+47% on average); likely improves support for diversity and inclusion in performing arts (+22% on average); and seems to improve listeners’ desire to attend performing arts, broadly (+14% on average). 

Glimmerglass Diversity/Inclusion Graph