ProLiteracy Adult Literacy
We partnered to test whether weekly reminders and encouragement would improve attendance.
We collaborated with ProLiteracy and a number of local adult
literacy organizations to test whether weekly reminders and encouragement would
affect attendance. The automated weekly messages were personalized reminders
that also provided general encouragement based on behavioral science research in
values affirmation, growth mindset, and grit. Students could also reply to the
messages, allowing the staff to have ongoing text conversations with students
via an online platform. After 8 weeks,
the weekly encouragement increased attendance by 25 percent. The absolute
improvement in attendance remained after 15 weeks.