ProLiteracy Adult Literacy

We partnered to test whether weekly reminders and encouragement would improve attendance. 

Read our report

We collaborated with ProLiteracy and a number of local adult literacy organizations to test whether weekly reminders and encouragement would affect attendance. The automated weekly messages were personalized reminders that also provided general encouragement based on behavioral science research in values affirmation, growth mindset, and grit. Students could also reply to the messages, allowing the staff to have ongoing text conversations with students via an online platform. After 8 weeks, the weekly encouragement increased attendance by 25 percent. The absolute improvement in attendance remained after 15 weeks.  

ProLiteracy_Attendance_Graph