Hayes Paper Published

Danny Hayes has a new article published in Political Behavior. The paper examines the conventional wisdom that television has “personalized” voting behavior in American presidential elections by encouraging citizens to cast ballots on the basis of candidate image and personality. The analysis finds, however, that perceptions of candidate personality have no greater effect on voting today than at the outset of the television era. The findings are consistent with the resurgence of partisan voting and suggest that some concerns about TV’s effects on political judgment are exaggerated. Hayes, Danny. 2009. “Has Television Personalized Voting Behavior?Political Behavior 31(2): 231-260.