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Washington Public Diplomacy Program


While in Washington, you will take, Issues in Public Diplomacy and Public Diplomacy Research Consultancy. The Issues course will meet each Thursday from 6:00-8:45 p.m.  The Research Consultancy course will meet Tuesday from 6:00-8:45 p.m.  You will also participate in a three-credit DC Public Diplomacy Internship.  

PAI 708 | Issues in Public Diplomacy | Shawn Powers

This course will provide a deep dive into the origins of information statecraft and explore case studies to provide a detailed understanding of the scope, sophistication, and significance of the geopolitics of information. Building on key theoretical models, including markets for loyalties, networks, and game theory, this course will provide an analytic framework for understanding the range of information statecraft activities, as well as the key variables likely to influence the success or failure of a public diplomacy campaign or program. Monitoring and evaluation techniques and best practices will also be covered, as well as the foundations of digital analytics and metrics. Classes will feature occasional guest speakers from the State Department, the Department of Defense, and the NGO community. At the end of the course, students will be subject matter experts on public diplomacy and global media strategy, the information statecraft toolkit, and the significance of these tools and tactics in international affairs.

PAI 709 | Public Diplomacy Research Consultancy | Michael Schneider

The Research Consultancy (Re/Con) seeks to advance professional experience of participating Maxwell-Newhouse graduate public diplomacy students in their specialized fields. The experience will add significant research and consulting skills in a problem-solving exercise. Each student or team will address the substantive policy issues and institutional concerns of a sponsoring organization. A major report with findings and analysis, and recommendations will result. 

PRL 735 | DC Public Diplomacy Internship | Dennis Kinsey and Michael Schneider

Students can earn up to three credits working (usually unpaid) as an intern for an agency or organization that focuses on public diplomacy/strategic communications.