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Alina Tugend, Crowdfunding’s Effect on Venerable Nonprofits Raises Concern

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The ads ran for years. The global charity Save the Children asked for a monthly donation, and in return, a few times a year the donors received a photo and handwritten note or drawing from children in impoverished places like Haiti.

The idea, of course, was that donors would have some sort of connection to the contribution. Most people knew that, in reality, the few dollars were not given directly to those children but to projects that would supposedly benefit them. .......

Read the whole article here: http://www.nytimes.com/2014/02/08/your-money/crowdfundings-effect-on-venerable-nonprofits-raises-concern.html?emc=eta1&_r=0


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