Liu study on multi-function products, firm scope/boundaries published

Mengxiao Liu"What’s the big idea? Multi-function products, firm scope and firm boundaries," co-authored by Assistant Professor of Economics Mengxiao Liu, was published in the Journal of Economic Behavior & Organization. The authors examine the implications that flow from the fact that some firms are so much better than others at the Big Idea, that is, at identifying and bundling clusters of functions. The authors also look at how firms decide whether to outsource functions or produce them in-house given the holdup problems associated with bringing ideas to market and coordinating multiple suppliers. 12/17/20