Near Westside Syracuse Nojaim Bros. Supermarkets Launches Consumer-Friendly NuVal Nutrition Scoring System

-Community agencies partner to improve public health-

WHAT: Empowering its customers to make healthier choices for themselves and for their families at the grocery store, family-owned retailer Nojaim Bros. will launch an easy-to-use nutrition scoring system called NuVal in its Near Westside store, where it has operated in the community for more than 90 years. 

The NuVal system ranks products on a scale of 1-100, enabling shoppers to make comparisons between food items, and encourages them to try small yet sustainable changes by “trading up” to more nutritious foods.


Friday, February 5, 2016
12 pm – 2 pm

The launch will be celebrated at a public event this Friday that will include engaging and fun activities such as taste tests, store tours and scavenger hunts.

Representatives of community partners will be on hand to discuss the roll-out and how the community-based initiative can help consumers to make more informed, nutritious choices.


Nojaim Bros. Supermarkets
307 Gifford Street
Syracuse, NY 13204                         

WHY: In support of a vision to create a healthier community, launch of NuVal is a result of investments made by a partnership of community agencies led by the Lerner Center for Public Health Promotion at Syracuse University's Maxwell School, the Near Westside Initiative, St. Joseph’s Health and Nojaim Bros. Supermarkets; additional partners include Cornell Cooperative Extension of Onondaga County. The work of the partnership is also supported by grants from Excellus BlueCross BlueShield and the New York State Health Foundation.

CONTACT: To arrange an interview with store owner Paul Nojaim or public health experts from partner agencies, or for more information about the initiative, please contact:

Jessica Smith
Director of Media Relations, Syracuse University’s Maxwell School