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Managing a Public-Private Joint Venture: The PTB Case

Angel Saz-Carranza & Albert Serra (ESADE-Ramon Llull University)

November 2010


This case narrates the story of a regional development initiative pioneered by a regional savings bank and a local town hall. Together with other public and private actors, the bank and the local government set up a public-private joint venture in the local area aimed at developing strategic projects to both stimulate and foster economic activity and initiatives. The case focuses on the interaction between the private and public sides of the partnership and on the difficulties which can arise when collaborating across sectors.

400 Eggers Hall