We partnered to redesign communication for free, IRS-certified tax preparation (VITA) in Syracuse, NY.
We created two sets of full and half page flyers leveraging behaviorally-informed messaging (loss aversion and endowment effect). The communications were also formatted to include unique numbers for residents to use or reference when accessing VITA (Volunteer Income Tax Assistance) sites. The purpose of the unique number was to enable tracking of which messaging was resonating most. In addition, we created a Google feedback form for customers of VITA sites to use.