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Help Me Grow Follow Up Texting Intervention

February 28, 2022
The Maxwell X Lab partnered with Help Me Grow (HMG) to test if a texting campaign that leverages the importance of timing can better encourage parents to respond to the HMG team more consistently.

Increasing Take Up for Help Me Grow

August 4, 2021
The Maxwell X Lab partnered with CNY Diaper Bank and Help Me Grow to test if a sticker campaign using behaviorally informed messaging might encourage parents to reach out to Help Me Grow via text messages to connect for social services, and, ultimately, to increase developmental screenings.

New Orleans Parklet/Curbside Dining Pilot Evaluation

May 21, 2021
The goal of this program was to allow restaurants and bars to remain operational while minimizing the spread of COVID-19.

CNY Diaper Bank Data Collection System

April 29, 2021
The Maxwell X Lab partnered with the CNY Diaper bank to improve the organization’s data collection process.

Hennepin County, MN SNAP

July 30, 2020
We tested behavioral interventions designed to increase the likelihood that SNAP recipients recertify on-time in Hennepin County, Minnesota.

City of Syracuse Taxes

November 1, 2019

We tested whether courtesy notices for overdue property tax bills would impact payments.

ProLiteracy Adult Literacy

August 5, 2019

We tested whether weekly reminders and encouragement would affect attendance.

St. Paul, Minnesota Garbage Fees

August 4, 2019

Project to to improve garbage fee collections on overdue accounts

Glimmerglass Festival

May 16, 2019

We tested the impact listening to the Breaking Glass podcast has on interest levels in performing arts and on improving diversity in performing arts .

Family Planning

May 16, 2019

We tested whether behaviorally informed appointment reminders could increase attendance at reproductive health clinics.

Buffalo, NY Water Bill Collections

May 9, 2019

We tested whether redesigned notices for overdue water bills would improve payments.

Early Childhood Alliance

November 18, 2018

We evaluated whether a targeted literacy campaign could increase parent/guardian awareness of the importance of reading and communicating with young children.

City of Syracuse Foreclosure

July 5, 2018

We tested whether redesigned foreclosure prevention notifications would affect follow through.

City of Evanston, Illinois 311

July 1, 2018
We were tasked with extracting requests from the 311 portal and developing decision rules to assign these requestors to a City neighborhood.

Beespace

January 1, 2018
We provided detail on CNY and NYC, historical data for both regions, and a map of the data that illustrates how the regions differ spatially.

Health Foundation of Western and Central New York Uninsured Rates

December 1, 2017
We reported descriptive statistics on health uninsurance rates across a number of demographic and economic factors at both state and county level.

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Featured Projects

Evaluating New York State's Opioid Court Treatment Enhancement Project


The Maxwell X Lab is partnering with the Lerner Center for Public Health Promotion and the U.S. Department of Justice, Bureau of Justice Assistance, to evaluate substance abuse treatment and recovery support service systems treating individuals with opioid use disorders (OUD), participating in ten geographically diverse opioid courts in the state of New York. 

Gavel on a desk

Tracking the Effectiveness of Healthy Food Choice Messaging


The Maxwell X Lab tested whether marketing of healthy food choices would increase consumption of healthy foods. Syracuse University Food Services, in conjunction with the Lerner Center, implemented a series of low-cost marketing materials in a treatment cafe. In order to measure the effectiveness of this intervention, we tracked sales of three healthy items in a control and treatment cafe before and after the marketing intervention (six weeks).

Example graph of healthy food choices

Evaluating the Effectiveness of Messages Touting the Benefits of Physical Activity


Maxwell X Lab and the Lerner Center for Public Health Promotion Monday Miles partnered to evaluate whether targeted messages increased physical activity in a neighborhood park.

This intervention was targeted at increasing awareness and use of the Sunnycrest Park Monday Mile by Eastwood residents. The intervention included a postal flyer, five weekly A/B tested emails, and a Facebook campaign. We measured responses to emails, pedestrian use of the Monday Mile path, and standard website analytics for Facebook. 

Healthy Monday  - Monday Mile signs

CA$H Coalition


The Internal Revenue Service's (IRS) Volunteer Income Tax Assistance (VITA) program works with IRS-trained volunteers in local communities to offer free basic tax return preparation to qualified individuals. The United Way of the Greater Capital Region in New York State offers V.I.T.A. services to income-eligible residents through its CA$H Coalition program.

Maxwell X Lab helped CA$H Coaltion organizers optimize their messaging about the program by creating two sets of full and half-page flyers leveraging behaviorally informed messaging (loss aversion and endowment effect). The communications were also formatted to include unique numbers for residents to use or reference when accessing VITA sites. The purpose of the unique number was to enable tracking of which messaging was resonating most. In addition, X Lab created a Google feedback form for customers of VITA sites to use. 

Volunteer Income Tax Assistance (V.I.T.A) program
Maxwell X Lab
426 Eggers Hall